Terms & conditions.

Last updated: 22 August 2026

1. Who you are dealing with

This website is operated by Asif Ali, trading from B-594, B Block, JJ Colony, Uttam Nagar, New Delhi 110059, India. Client project work may be delivered under WebKey India, the web design and development company I run. References to “I”, “me” or “my” below mean the same party either way.

2. Using this website

You may read, print and share the pages of this site for your own non-commercial use. You may not copy the design, code, page structure or written content of this site to build or sell a competing website or service.

The written content, layout, code, icon set and design system on this site are my own work and remain my property. Client names, logos and screenshots shown in case studies remain the property of those businesses and appear here as a record of work delivered.

3. Information on this site

Everything on this site is provided in good faith and for general information. Descriptions of services, processes and outcomes are written honestly, but they describe how work is approached — they are not a guarantee of a particular commercial result for your business.

In particular, and stated plainly: no ranking, traffic, lead volume or revenue figure is promised anywhere on this site. Search engines and advertising platforms are controlled by third parties whose algorithms and pricing change without notice and are outside anyone’s control.

4. Enquiries and quotes

Submitting an enquiry form does not create a contract. It starts a conversation. A quote becomes binding only once it has been issued in writing, covering scope, price and timeline, and you have confirmed acceptance in writing.

Quotes are valid for the period stated on them. Where the scope of a project changes after acceptance, the change and any effect on price or timeline is agreed in writing before that work begins. No invoice is raised for work you did not approve.

5. Project work

Your responsibilities

• Supplying content, images, logos and access (hosting, domain, ad accounts) in a reasonable time.
• Confirming that any content, image or asset you supply is yours to use, or properly licensed.
• Giving feedback and approvals at the review stages, so the project does not stall.

Delays in these are the most common cause of a timeline slipping, and a timeline is only as firm as the inputs behind it.

My responsibilities

• Delivering the scope in the accepted quote, to the standard described on this site.
• Telling you promptly if something in the scope turns out to be a bad idea for your business.
• Testing what is delivered before it goes live.
• Handing over files, accounts and access at the end of the project.

6. Payment

Payment terms are set out in each quote. Larger projects are normally staged — a deposit to begin, with the balance at agreed milestones or on completion. Advertising spend is separate from any management fee and is paid by you directly to the platform, from an account in your name.

Where an invoice remains unpaid beyond the agreed term, work may be paused until it is settled.

7. Ownership and handover

On final payment, ownership of the delivered website files and design work for your project passes to you. Your domain, hosting, analytics and advertising accounts remain yours throughout and are never held as leverage.

Underlying components, libraries, techniques and generic code patterns remain reusable by me on other projects. Third-party assets — fonts, stock imagery, plugins — remain subject to their own licences.

8. Portfolio rights

Unless you ask me in writing not to, I may reference completed work — your business name, a screenshot and a description of what was built — on this site and in proposals. Confidential business information is never included. Ask, and the work is removed.

9. Third-party platforms

Work may involve platforms operated by others — Google, Meta, WhatsApp, hosting providers, payment gateways. Their terms, policies, pricing and availability are theirs, can change at any time, and are not something I control or can be held responsible for.

Account suspensions or policy rejections by those platforms will be worked through with you, but the decision always rests with the platform.

10. Cancellation

Either side may end an engagement in writing. Work completed up to that point is invoiced and payable; anything paid in advance for work not yet started is refundable. Ongoing monthly services run month to month and can be stopped with reasonable notice — there is no annual lock-in.

11. Liability

To the extent permitted by law, my liability in connection with any project is limited to the fees paid for that project. I am not liable for indirect or consequential losses, including lost profits, lost data or business interruption.

Nothing in these terms limits liability for anything that cannot lawfully be limited.

12. Governing law

These terms are governed by the laws of India, and the courts at Delhi have jurisdiction over any dispute arising from them.

13. Changes

These terms may be updated. The version published on this page at the time your quote is accepted is the version that applies to that project.

14. Contact

Questions about anything above: digitalasifali@gmail.com or +91 99582 76296. See also the privacy policy.